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Why Heinz thinks its global platform will connect in Canada | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in June
By Christopher Lombardo

Heinz’s new “It Has To Be Heinz” masterbrand platform was created to celebrate the love and sometimes irrational loyalty customers have for the brand, and that was something the company quickly found was apparent no matter where it looked.

http://strategyonline.ca/2023/06/02/heinz-thinks-its-new-platform-will-connect-in-canada/
 

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